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"Consuming pornography in the age of YouPorn and PornTube—not to mention LubeTube, WankTube, YouJizz, Spankwire, LobsterTube, MelonsTube, and LazyPornTube—is to stumble through a sexual landscape that surprises as frequently as it arouses."
The CutRead More
"Earlier this month, PornHub ran pre-roll advertisements for the movie "Don Jon," the Joseph Gordon-Levitt film about a man who is addicted to porn."
Business InsiderRead More
"Advertisers are always looking for cheap, effective ways to put ads in front of their target audiences […] For the launch of new movie “Don Jon,” for example, Relativity Media bought 30-second pre-roll video ads on major adult destination PornHub."
"Popular adult site PornHub is steadily gaining more mainstream advertising, such as Relativity Media’s 30-second pre-roll videos for the new film "Don Jon." […] as long as sites like PornHub remain popular, more mainstream advertisers are likely to test the waters."
Marketing DiveRead More
"Corey Price, vice president of Pornhub.com, told Digiday that for more liberal digital advertisers, adult video sites can offer access to the same number of users as mainstream sites, at just a fraction of the cost."
Seattle Post IntelligencerRead More
"It’s important to note that surfers who visit adult sites are no different from those who visit mainstream sites," Price told Digiday.
SF GateRead More
"Tens of thousands of “hongry” people clicked on the ads, and Eat24 saw a huge spike in ordering, “especially late at night when that insatiable desire for DP — double pepperoni — is at its most intense.” Ninety percent of the traffic came from first-time visitors. These are metrics entrepreneurs yearn for harder than, well, use your imagination."
Venture BeatRead More
"Eat24 got more clickthroughs, more business, more results across the board than advertising on other sites like Google and Facebook."
LA WeeklyRead More
" […] Eat24 says it started doing some research and discovered that by putting ads on porn sites, it could get more ad impressions than on Google, Twitter, and Facebook combined—for only a tenth of the cost […] Could this be the beginning of a trend?"
"De telles campagnes sont audacieuses et intelligentes, les bons résultats annoncés par Eat24 l’attestent."
Presse Citron - FranceRead More
"A scrappy Silicon Valley startup recently tried to stimulate sales with a risky and risqué ad strategy – running cheeky, suggestive web advertisements for their takeout food delivery service on pornographic streaming video sites like PornHub […] The campaign was fantastically successful […]"
All VoicesRead More
"Smart marketers look for opportunities that other marketers have missed […] porn sites currently generate billions of advertising impressions a month–why don’t brands take advantage of that audience? […] the inventory is incredibly cheap and has essentially unlimited supply."
Beta BeatRead More
"So, all in all, the campaign was a giant success for Eat24 […] it’s easy to suspect there’s a whole bevy of products that would benefit immensely from tapping (ha) into the vast, seething Internet porn audience."
Digital TrendsRead More
"In summary, porn is where the eyeballs are […] Moreover, the ads outperformed, converting to loyal and high-spending customers."
Pando DailyRead More
"Most brands think they’re too “high brow” to advertise with porn. Eat24 thinks those stuffy prudes must hate money, because porn is a huge market. Behind Facebook and Google, the most popular and trafficked sites online are porn sites."
Social News DailyRead More
"Eat24, which apparently had something of a following among porn stars already, decided to advertise on adult websites […] the traffic figures are through the roof, and the CPMs are low. What’s not to like?"
Ad WeekRead More
The results of the campaign were nothing short of eye-opening […] "We say a huge spike in orders and app downloads during the time our ads were live […]"
"Eat24 says its porn campaign, brokered by ad network TrafficJunky, has been “kicking ass” by every metric it tracks."
"Cost per impression on adult sites was dead cheap compared with the likes of Google, Facebook, and Twitter. Not to mention, the reach on porn sites would surpass those three sites at about one-tenth the cost."
Fast CompanyRead More
"[…] Eat24 explains, "It’s an eternal quest to find the perfect ad platform with really high traffic, and dirt cheap inventory. Basically a unicorn." But, porn actually is "the Internet’s unicorn." Beyond the fact that "30 percent of all web traffic is dedicated to porn," the sites themselves bring "high traffic with cheap ad space.""
The WeekRead More
"Porn sites may be the next big thing for mainstream companies seeking a cost-effective alternative to expensive advertising and a hip way to compete with mega-companies[ […] the ads — brokered by TrafficJunky — are working. Eat24 reported that it’s been “kicking ass” based on its tracking metrics that also show that it’s reaching a new audience. And the retention rate from porn is four times higher that its Facebook ads."
"The campaign wound up being a whopping success. Eat24 said its adult site banner ads were able to get three times as many impressions as the ads they posted on Facebook, Google, and Twitter combined. And they did it at just 10% of the cost. What’s more, the company said 90% of the visitors the banners generated were coming to Eat24 for the first time."
Business InsiderRead More
"Considering how many people spend their free (or work) time looking at websites that feature pornographic images and videos, you would think more legitimate businesses would place their ads on websites that feature pornographic images and videos. Just a thought."
"Whether you’re wasting tons of money advertising on search engines or are looking for a particular demographic, advertising on porn sites is a wise investment. That’s right: Pornhub, YouPorn, and a slew of other sites are ripe targets for your marketing dollar."
Policy MicRead More
"You wouldn’t be the first conventional business to advertise on adult-related web sites. The recent films "Movie 43" and "21 and Over" both ran ad campaigns on the TrafficJunky platform. They ended up doing pretty well, if you haven’t heard."
All VoicesRead More