BBW Equals Big Bidding Wins!

In a recent article, the Pornhub Insights team explored the changing trends in body types with a focus on BBW, or Big Beautiful Women. In an industry where “typical” porn stars are thin, there is emerging data which suggests that viewers are now looking for a little more, both figuratively and literally speaking. It is clear that the ideal attractive body type is changing and big certainly can be beautiful. Big can also be profitable.

According to research done by Pornhub statisticians in conjunction with Mic.com, searches for BBW have risen by 47% since May of 2013. Our advertisers can take advantage of this by creating specially targeted BBW campaigns that incorporate highly searched keywords in conjunction with the GEO locations that have the highest BBW searches.

Pornhub has released a series of infographics detailing key information that can help create highly targeted campaigns and target only the traffic you want to reach. Let’s have a look.

Our first infographic lists the top 20 keywords most often searched in conjunction with ‘BBW’:

It might be worth testing a few of these keywords in conjunction with BBW to target specific users. However, make sure not to use too many at once, since using too many keywords might limit your traffic since you would only be reaching users who searched for those specific terms.

Another thing to consider is the top 20 porn stars most often searched with ‘BBW’:

Pairing your BBW keywords with names of the most-searched BBW porn stars could be a winning combination!

Lastly, let’s have a look at the top GEO locations that search for BBW and BBW related content:

Compared to other continents, searches for BBW content occur 65% more in Africa. There has also been a 162% increase in BBW searches in Japan during the last year. If you are creating a US GEO campaign, Pornhub has made things easy for you and compiled a survey of states that had the most searches for BBW content:

Given this data, it would be wise to target states like Georgia, Mississippi, Kentucky, etc. It would be less advantageous to target states like Nevada, Utah and Hawaii, who are far less likely to search for BBW terms. Using all of this information, our advertisers can create highly targeted campaigns that target only the traffic that they are looking for.

Leave a Reply