Five Essential Marketing Books

August is many things, for some it’s a time of vacation and escape. For others it’s time to themselves to go back to school.

Whether you’re on vacation or sitting at a school desk, you should unquestionably always be learning.

While we like to think most of your schooling comes from this blog–a team can dram can’t it? We’re realistic and understand there are copious resources out there.

Having said that, we’ve decided to assemble a list of five marketing books you should read.

5. Hooked: How to Build Habit-Forming Products

We’ve shared countless Nir Eyal posts in our weekly blog roundups. So much so that you we don’t even need to link his blog–but we’ll do it anyway.

Eyal’s book introduces you to the hook model, using companies like online retail mammoths Amazon to explain how they built their empire.

4. Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers 

Geoffrey A. Moore examines the various stages of technology adoption.

Clearly deciphering what transpires in the gap–or chasm in this case–between the early adopters of a product and the early majority.

While this won’t necessarily appeal to everyone, the principals and behaviors described in this book are a valuable resource for any marketer.

3. Purple Cow: Transform Your Business by Being Remarkable

Seth Godin is yet another individual we’ve shared on our blog roundup a few times.

His Typepad should be bookmarked and visited daily, he hasn’t missed a daily post in years.

With ‘Purple Cow’ the concept is quite simple. Traveling down the highway you’ll wind up seeing many farms–and cows–along the way.

While the first pack of cows catches your attention you stop caring after the third or fourth time you see one.

What would happen if you were to see a pack of purple cows next? You’d likely stop the car, get out and start taking pictures.

2. The Tipping Point: How Little Things Can Make a Big Difference

Our headline has since established that this is essential reading but we always feel it’s important to reiterate. This, is essential reading.

Malcolmn Gladwell’s book, released in 2000, is a seminal entry in our list of marketing books.

Gladwell helps us understand how ideas and messages spread like wildfire. When a seed is so well-planted that it creates a ripple effect, infecting everyone and causing a ‘tipping point’.

1.  Contagious: Why Things Catch On

This title is for everyone looking to understand why products catch on. Why a product so similar to yours, skyrockets to the top of the top 100.

‘Contagious’ is a well-heralded account of what makes offerings go viral and the psychology behind it all.

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