Our last dashboard post took a look at the first portion of the ‘Stats Overview’ portion of your campaign dashboard. This week we’ll be looking at the graph, campaign/ad status and more stats!
Those of you who missed part one, read it here.
Good to go? Perfect, let’s start with an over-sized image you’ll undoubtedly have to click on. If you’re visual–like most of us in 2017–that shouldn’t be too much of an issue.
As you can see, we’ve been nice enough to annotate the screenshot above with letters. Starting off with article A, the graph.
We’ve decided to look at weekly statistics in this case. You can use the calendar–we covered that last week, remember?–in order to generate the graph of your choice.
While the three dropdown menus on the top left will give you daily Impressions versus Clicks by default, you will always have the power to change that.
The first two menus feature the same filtering options you’ll be able to pit against each other. We’ll take a look at what everything means a little later on in this post.
You can also filter the stats by frequency, the default selection being ‘Daily’ followed by ‘Weekly’ and ‘Monthly’.
Alright, switch your focus back to article A. You don’t see it on the screen shot, but simply hovering your mouse pointer over a specific date will give you the selected stats break down.
Clicking on Article B will allow you to create a new campaign and bring you to the first step of the creation process–which is Campaign Settings.
Let’s have a look at some of the icons commonly found on the dashboard–and campaign page.
The green play icon indicates an active campaign. While a campaign may be active there are many reasons you might not be receiving traffic. Common reasons being your account balance, targeting options or bids.
The yellow exclamation mark represents an incomplete campaign. You either have not uploaded any ads or have not confirmed your bids, two crucial steps of the campaign creation process.
Lastly, not pictured above is the blue pause button indicating that–you guessed it–your campaign is paused.
You may pause or resume campaigns by hitting the check box at on the left side of the screen and selecting the status of your choice from the ‘Actions’ dropdown menu. Or by simply clicking the play/pause icon of the campaign in question.
Targeting, Ads and Bids
Campaign ID and name are pretty self-explanatory, use them to search or easily identify the campaigns you’re running.
If you continue on, the targeting and ads columns are the last ones which feature icons.
Let’s break down the ‘Targeting’ options associated with your campaign:
- GEO: GEO-targeting
- FRQ: Frequency capping–solely available on PC
- SCH: Campaign scheduling
- KEY: Keyword targeting
- ISP: ISP targeting
You should make sure you understand these features.
Not certain? Contact your account manager for a complete explanation of how they work and when to use them.
On the right side of the image you’ll find colorful rectangles with numbers in them. These confirm the amount of banner advertisements associated to your campaign and their status.
Like mostly everywhere, green means go–your ads are active. Yellow indicates inactive ads which have no bids linked to them. Red means your ads were rejected by our review team. Find out our top rejection reasons here.
Same goes for the ‘Bids’ column, except it simply details how many bids are associated with that campaign.
While there are no stats on the example image, your dashboard will look a lot different if you’ve set everything up the right way.
Here’s what all those fancy stats mean–remember, the stats will be shown based on the date range selected in your dashboard calendar :
- Budget: The daily budget associated with that campaign
- B. Left: What is remaining in your daily budget. This dynamic column helps you determine if you’re receiving traffic or if you need to adjust your budget
- Impressions: Indicates how many times your ad has been shown on our network
- Clicks: Detailing how many times users have interacted with your ad by clicking on it
- CTR: Clickthrough rate is determined by dividing the number of clicks with the number of impressions–this is a crucial number you’ll want to pay close attention to
- Cost: The total cost per thousand–CPM–impressions
- eCPM: The effective–or overall CPM paid for your campaign impressions
- eCPC: Average cost per click. The total CPM divided by the amount of clicks you have received–another vital stat!
- Labels: Manually inserted labels when creating your campaign, useful for keeping your campaign organized but do not affect the way your campaign is run
Finally, you’ll want to use the ‘Quick Search’–Article D–feature for searching via campaign name or ID.
Class dismissed, have any questions or something you’d like us to cover in the future? Hit us up in the comments below.