Blog Roundup: Product Placement in Gaming and More

blog roundup gaming

Welcome to Blog Roundup, our weekly dive into some of the Internet’s best marketing articles. This week we’re looking at product placement in gaming and more.

Let’s round it up!

– For starters, Marketing Dive breaks down the yet another genius move by KFC. We’ve covered the fried chicken restaurant chain so much we deserve a couple buckets on the house–for research purposes of course.

Considering they created a hip-hop Spotify playlist with all the songs that mention their brand, we’d say it’s another smart move by the Colonel’s team.

– Over at Marketing Week, Russell Parsons breaks down how Levis’ ‘Laundrette’ ad led to an 800% boost in sales. If you were born in 1998–damn you–and have no idea what we’re talking about, here’s the ad in question:

– The Drum’s John McCarthy takes a fascinating look at the future of product placement in video games.

“Running a Football Manager ad is cheaper than running an in-stadium ad in the real world, but you can still get the same brand uplift,” says Draper. Football Manager’s in-stadium ads are integrated, clickable and don’t obstruct gameplay. Plus gamers expect ads in these spaces, which arguably make the game seem more realistic.

– Lastly, the Digiday Podcast features modern multimedia giants Barstool Sports by interviewing their CEO Erika Nardini.

You listen to the episode by hitting the play button below:

 

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