TrafficJunky Pre-roll Ads 101: Introduction and How-to Guide

Have you seen video ads that display prior to a featured video online?

These are pre-roll ads. At TrafficJunky, pre-roll ads yield some of the best results for our advertisers and have high conversion rates.

TJ ad network serves over 50 million daily pre-roll ads on premium sites such as Pornhub, YouPorn, Redtube, etc. These ads are compatible with all major video formats and are customizable with clickable CTAs (Call-to-Action).

In this blog, you will find useful information for your pre-roll campaigns, so that it gets you an easy start!

Contents

Overview
Sites
Specs
Behavior
VAST
FAQ
Contact


Overview

Pre-roll ads nowadays are very common on the Internet and familiar to different audiences. It’s also a very promising ad format for advertisers and here is why:

According to a Google Ads report in 2018, pre-roll ads are 3 times less likely to be interruptive than banner ads, which makes it much more effective.

Trafficjunky pre-roll ads have 5-10% average CTR on PC, and are great for Branding, Retargeting and Performance campaigns. With the pricing 1/10 of YouTube’s, it is without a doubt a very good investment to have.

We typically see businesses in verticals such as Cams, Health & Wellness, Casino, Poker and mobile apps receive outstanding results in their pre-roll campaigns.

Looking to get in-person help on the premium ad inventory? Reach out to an expert at prerolls@trafficjunky.com.

Sites 

TrafficJukny provides pre-roll ads on:

Specs

o Aspect Ratio

16:9

o  Accepted Video formats

.MP4, .MOV, .WMN, .AVI, VAST

Suggested maximum file size

500MB

Max Video Length

30secs

Recommended resolution

1080p

Behavior

1. Pre-roll ads automatically display prior to the second video.

2. The skip button appears after 5 seconds.

3. Frequency cap: by default, pre-roll ads appear once every 24 hours.

4. Full-clicks are offered on PC devices.

VAST

o  Supported VAST features:

  • Multiple tracking events: firstQuartile, midpoint, thirdQuartile, complete, mute, unmute, pause, resume, fullscreen, skip.
  • Pixel Tracking
  • Multiple Ads with different Ad weights

o  Unsupported VAST Tags:

  • <Wrapper></Wrapper>, <AdVerifications></AdVerifications>, <Verifications></Verifications>, <CompanionAds></CompanionAds>, <Companion></Companion>, <Icons></Icons>, <Icon><Icon>

o  Unsupported VAST Features:

  • “sequence” attribute
  • “conditionalAd” attribute
  • Nonlinear Ads

FAQs

What pre-roll stats do you provide?
Our team can create reports on play, click, skip and finish statistics. You can also access to live report on TrafficJunky Dashboard after logging in.

Do you support ‘Calls to Action’ (CTA)?
We support either ‘Visit Advertiser’ by default or custom text.

Do you accept VAST / VPAID?
TrafficJunky accepts any VAST up to VAST 4. We do not accept VPAID.

When should my video assets be delivered to TrafficJunky?
All videos and links must be sent 2 business days before the launch date.
Any changes to live campaigns will require 2 business days to update.

Who to Contact

Our awesome Premium team is always ready to help. Reach out to them at prerolls@trafficjunky.com or talk to your rep for more information.

 

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