{"id":10544,"date":"2025-06-18T14:50:50","date_gmt":"2025-06-18T18:50:50","guid":{"rendered":"https:\/\/www.trafficjunky.com\/blog\/?p=10544"},"modified":"2025-08-13T18:33:06","modified_gmt":"2025-08-13T22:33:06","slug":"why-in-stream-ads-outperform-traditional-video-ads-almost-every-time","status":"publish","type":"post","link":"https:\/\/www.trafficjunky.com\/blog\/2025\/06\/18\/why-in-stream-ads-outperform-traditional-video-ads-almost-every-time\/","title":{"rendered":"Why In-Stream Ads Outperform Traditional Video Ads Almost Every Time\u00a0"},"content":{"rendered":"
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From in-stream to display ads, we know there\u2019s many variations to choose from for your upcoming campaigns. This can make it difficult to know exactly where to invest your money for the greatest ROI. <\/p>\n\n\n\n

One of the main questions our clients ask is which ad types perform best to help them achieve their acquisition goals\u2014and why. So today, we\u2019re diving into TrafficJunky\u2019s in-stream ads vs traditional video ads like header banners and underplayers. <\/p>\n\n\n\n

What Are In-stream Ads?<\/strong> <\/h2>\n\n\n\n

In-stream ads became popular in the world of digital marketing due to their placement and integrated viewing experience. Playing within a video player (for example, before an online video being watched), the ads blend seamlessly with the content already being consumed by a user. This makes it easier to capture your audience\u2019s attention and motivate engagement.  <\/p>\n\n\n\n

At TrafficJunky, we offer two types of in-stream ads: <\/p>\n\n\n\n

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  1. Pre-roll In-stream Ads<\/strong>: This is a 5-30 second ad that will play in a video player from our adult network before the content. It includes an optional CTA button to send viewers to your website or chosen landing page, or custom CTA text. Your ad is only skippable after 5 seconds and is available for all campaign types.<\/li>\n\n\n\n
  2. Shorties In-stream Ads: <\/strong>Designed for the world\u2019s leading adult entertainment platform, Shorties In-stream ads are an ad type solely for the Shorties page of Pornhub. This is a mobile-only device type for vertical video ads, which plays after every fifth video a viewer watches. It also includes an optional CTA button and clicking anywhere on your Shorties ad would redirect a user to your ad\u2019s landing page. 

    It\u2019s important to note that Pornhub receives over 133 million users per day. This means your Shorties In-stream ads are already set up to reach a large audience of relevant traffic (for example, people who seek out and enjoy adult content). <\/li>\n<\/ol>\n\n\n\n
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    In 2024 alone, in-stream ads were the second most popular ad type for our clients, producing over 1 Billion clicks on their campaigns<\/strong>\u2014and even more impressions. <\/strong> <\/p>\n\n\n\n

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    In order, here\u2019s the top 10 industries (based on clicks) that saw the highest conversions from in-stream ads with TrafficJunky: Cams, Dating, Adult Games, iGaming, VOD, Casino, Sex Toys, Cannabis, Sports Betting, and E-commerce.<\/strong> <\/p>\n\n\n\n

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    The Main Benefits of In-Stream Video Ads vs Traditional Ads?<\/strong> <\/h2>\n\n\n\n

    Whether you\u2019re a cannabis company, an adult entertainment site or a popular iGaming platform, in-stream ads are a great way to build brand awareness, showcase your products, and increase revenue. <\/p>\n\n\n\n

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    Here\u2019s why they\u2019re a favored choice for your ad campaigns: <\/p>\n\n\n\n