{"id":7329,"date":"2023-10-06T11:09:36","date_gmt":"2023-10-06T15:09:36","guid":{"rendered":"https:\/\/www.trafficjunky.com\/blog\/?p=7329"},"modified":"2025-08-06T19:02:40","modified_gmt":"2025-08-06T23:02:40","slug":"in-stream-video-101-introduction-and-how-to-guide","status":"publish","type":"post","link":"https:\/\/www.trafficjunky.com\/blog\/2023\/10\/06\/in-stream-video-101-introduction-and-how-to-guide\/","title":{"rendered":"Feature: In-Stream Videos (Prerolls)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img alt=\"\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/10\/MicrosoftTeams-image-66-1024x576.jpg\" alt=\"\" class=\"wp-image-7691\" srcset=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/10\/MicrosoftTeams-image-66-1024x576.jpg 1024w, https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/10\/MicrosoftTeams-image-66-300x169.jpg 300w, https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/10\/MicrosoftTeams-image-66-768x432.jpg 768w, https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/10\/MicrosoftTeams-image-66-1536x864.jpg 1536w, https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/10\/MicrosoftTeams-image-66-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Have you seen video ads that display prior to a featured video online?<\/p>\n\n\n\n<p>These are <strong>In-Stream (Preroll) Video Ads<\/strong>. At TrafficJunky, in-stream video ads yield some of the best results for our advertisers and have high conversion rates.<\/p>\n\n\n\n<p>TJ ad network serves over 50 million daily in-stream video ads on premium sites such as Pornhub, YouPorn, Redtube, etc. These ads are compatible with all major video formats and are customizable with clickable CTAs (Call-to-Action).<br><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Contents <\/strong><\/h1>\n\n\n\n<p><a href=\"#preroll-overview\">Overview<\/a><\/p>\n\n\n\n<p><a href=\"#Sites\">Sites<\/a><\/p>\n\n\n\n<p><a href=\"#Specs\">Specs<\/a><\/p>\n\n\n\n<p><a href=\"#preroll-compliance\">Compliance Rules for Video Creatives<\/a><\/p>\n\n\n\n<p><a href=\"#Behavior\">Behavior<\/a><\/p>\n\n\n\n<p><a href=\"#supported-vast\">Supported VAST Features<\/a><\/p>\n\n\n\n<p><a href=\"#unsupported-vast\">Unsupported VAST Features<\/a><\/p>\n\n\n\n<p><a href=\"#FAQ\">FAQ<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"preroll-overview\"><strong>Overview<\/strong><\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2020\/10\/animation.gif\" alt=\"\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Pre-roll ads nowadays are very common on the Internet and familiar to different audiences. It\u2019s also a very promising ad format for advertisers, and here is why: According to a Google Ads report in 2018, pre-roll ads are&nbsp;3 times&nbsp;less likely to be interruptive than banner ads, which makes it much more effective. Trafficjunky pre-roll ads have a 5-10% average CTR on PC and are great for Branding, Retargeting, and Performance campaigns. With the pricing&nbsp;1\/10&nbsp;of YouTube\u2019s, it is without a doubt a very good investment to have. We typically see businesses in verticals such as Cams, Health &amp; wellness, Casino, Poker, and mobile apps receive outstanding results in their pre-roll campaigns. Any questions? Reach out to&nbsp;<a href=\"mailto:support@trafficjunky.com\">support@trafficjunky.com<\/a>, our team would be happy to assist you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Sites\"><strong>Sites&nbsp;<\/strong><\/h2>\n\n\n\n<p>TrafficJunky provides pre-roll ads on:&nbsp;<img decoding=\"async\" src=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2020\/11\/logos-01.png\" alt=\"\" width=\"750\" height=\"96\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Specs\"><strong>Specs<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aspect Ratio:<\/strong>&nbsp;16:9<\/li>\n\n\n\n<li>Accepted<strong>&nbsp;Video formats:&nbsp;<\/strong>.MP4, .MOV, .WMN, .AVI, .VAST<\/li>\n\n\n\n<li>Suggested<strong>&nbsp;maximum file size:&nbsp;<\/strong>500MB<\/li>\n\n\n\n<li>Max<strong>&nbsp;Video Length:&nbsp;<\/strong>30secs<\/li>\n\n\n\n<li>Recommended<strong>&nbsp;resolution:&nbsp;<\/strong>1080p<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"preroll-compliance\"><strong>Compliance Rules for Video Creatives<\/strong><\/h1>\n\n\n\n<p>Rules include TrafficJunky&#8217;s standard <a href=\"http:\/\/Rules &amp; Regulations | TrafficJunky\">Rules &amp; Regulations<\/a> (with some exceptions specific to prerolls) and In-Stream specific rules.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Compliance Specific Exceptions<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creatives that have elements that portray the offer do not need to be rejected for video elements (usually relevant to adult games).<\/li>\n\n\n\n<li>In-streams will be rejected for Google if they feature play button(s).<\/li>\n\n\n\n<li>No text no logo does not apply because the video will be clearly marked as an advertisement within the video player.<\/li>\n\n\n\n<li>Fast animation is allowed so far as it is not considered too intense for users.<\/li>\n<\/ul>\n\n\n\n<p><strong>In-Stream Rules<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No imitation of control elements (skip, prev\/next, volume, progress bar, etc.)<\/li>\n\n\n\n<li>No elements depicting features that don&#8217;t work and are designed to mislead users such as close buttons or mouse pointers.<\/li>\n\n\n\n<li>No elements that resemble site warnings or error messages.<\/li>\n\n\n\n<li>Do not include thumbnail images (i.e. related videos).<\/li>\n\n\n\n<li>Do not use colors or site logos that might confuse the user.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Behavior\"><strong>Behavior<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pre-roll ads automatically display on the first video view and every third view thereafter.<\/li>\n\n\n\n<li>The<strong>&nbsp;skip button<\/strong>&nbsp;appears after 5 seconds.<\/li>\n\n\n\n<li>Frequency cap: by default, pre-roll ads appear&nbsp;<strong>once<\/strong>&nbsp;every 24 hours.<\/li>\n\n\n\n<li>Full clicks are offered on all devices.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"supported-vast\"><strong>Supported VAST Features<\/strong><\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Multiple tracking events: firstQuartile, midpoint, thirdQuartile, complete, mute, unmute, pause, resume, fullscreen, skip.<\/li>\n\n\n\n<li>Pixel Tracking<\/li>\n\n\n\n<li>Multiple Ads with different Ad weights<\/li>\n\n\n\n<li>&lt;Wrapper&gt;&lt;\/Wrapper&gt;, &lt;AdVerifications&gt;&lt;\/AdVerifications&gt;, &lt;Verifications&gt;&lt;\/Verifications&gt;, &lt;CompanionAds&gt;&lt;\/CompanionAds&gt;, &lt;Companion&gt;&lt;\/Companion&gt;, &lt;Icons&gt;&lt;\/Icons&gt;, &lt;Icon&gt;&lt;Icon&gt;<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"unsupported-vast\"><strong>Unsupported VAST Features<\/strong><\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201csequence\u201d attribute<\/li>\n\n\n\n<li>\u201cconditionalAd\u201d attribute<\/li>\n\n\n\n<li>Nonlinear Ads<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"FAQ\"><strong>FAQs<\/strong><\/h2>\n\n\n\n<p><strong>What pre-roll stats do you provide?<\/strong>&nbsp;<\/p>\n\n\n\n<p>The dashboard on Campaign Manager provides reports on play, skip, and finish statistics.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Do you accept VAST \/ VPAID?<\/strong>&nbsp;<\/p>\n\n\n\n<p>TrafficJunky accepts any VAST up to VAST 4. We do not accept VPAID.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>When should my video assets be delivered to TrafficJunky?<\/strong>&nbsp;<\/p>\n\n\n\n<p>We suggest that you submit your assets for creative review 24 hours in advance of when you want your campaign to go live.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Do you support \u2018Calls to Action\u2019 (CTA)?<\/strong>&nbsp;<\/p>\n\n\n\n<p>We support CTA text,&nbsp;\u2018Visit Advertiser\u2019 to be changed with custom text. Additionally, you can also add CTA banners and texts on your instream videos.&nbsp;<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img alt=\"\" decoding=\"async\" width=\"987\" height=\"576\" src=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/10\/MicrosoftTeams-image_blurr-1.png\" alt=\"\" class=\"wp-image-7700\" srcset=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/10\/MicrosoftTeams-image_blurr-1.png 987w, https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/10\/MicrosoftTeams-image_blurr-1-300x175.png 300w, https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/10\/MicrosoftTeams-image_blurr-1-768x448.png 768w\" sizes=\"(max-width: 987px) 100vw, 987px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Contact\"><strong>Who to Contact<\/strong><\/h2>\n\n\n\n<p>Comments, questions, or concerns? Please reach out to <a href=\"mailto:support@trafficjunky.com\">support@trafficjunky.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you seen video ads that display prior to a featured video online? These are In-Stream (Preroll) Video Ads. At TrafficJunky, in-stream video ads yield some of the best results for our advertisers and have high conversion rates. TJ ad network serves over 50 million daily in-stream video ads on premium sites such as Pornhub,&#8230;<\/p>\n","protected":false},"author":22,"featured_media":7691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"0","_seopress_titles_title":"%%title%% %%page%%","_seopress_titles_desc":"The TrafficJunky Network serves over 50 million daily preroll ads on premium sites such as Pornhub, YouPorn, Redtube. etc.","_seopress_robots_index":"","footnotes":""},"categories":[453,480],"tags":[523],"class_list":["post-7329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-how-to-campaigns","tag-all-verticals"],"_links":{"self":[{"href":"https:\/\/www.trafficjunky.com\/blog\/wp-json\/wp\/v2\/posts\/7329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trafficjunky.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trafficjunky.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trafficjunky.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trafficjunky.com\/blog\/wp-json\/wp\/v2\/comments?post=7329"}],"version-history":[{"count":18,"href":"https:\/\/www.trafficjunky.com\/blog\/wp-json\/wp\/v2\/posts\/7329\/revisions"}],"predecessor-version":[{"id":8007,"href":"https:\/\/www.trafficjunky.com\/blog\/wp-json\/wp\/v2\/posts\/7329\/revisions\/8007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.trafficjunky.com\/blog\/wp-json\/wp\/v2\/media\/7691"}],"wp:attachment":[{"href":"https:\/\/www.trafficjunky.com\/blog\/wp-json\/wp\/v2\/media?parent=7329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trafficjunky.com\/blog\/wp-json\/wp\/v2\/categories?post=7329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trafficjunky.com\/blog\/wp-json\/wp\/v2\/tags?post=7329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}