{"id":9584,"date":"2024-10-17T17:04:37","date_gmt":"2024-10-17T21:04:37","guid":{"rendered":"https:\/\/www.trafficjunky.com\/blog\/?p=9584"},"modified":"2025-08-06T18:46:58","modified_gmt":"2025-08-06T22:46:58","slug":"retarget-domain-visitors-with-custom-events-infinity-tags","status":"publish","type":"post","link":"https:\/\/www.trafficjunky.com\/blog\/2024\/10\/17\/retarget-domain-visitors-with-custom-events-infinity-tags\/","title":{"rendered":"Retarget Domain Visitors with Custom Events &amp; Infinity Tags"},"content":{"rendered":"<figure class=\"wp-block-post-featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"420\" src=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2024\/10\/TJ-BLOG-BANNERS.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Retarget your domain visitors with Custom Event Segments.\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2024\/10\/TJ-BLOG-BANNERS.png 750w, https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2024\/10\/TJ-BLOG-BANNERS-300x168.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n<p><\/p>\n\n\n\n<p>Retarget your domain visitors with Custom Event Segments &#8211; personalized audience segments reflecting localized user behavior on your site. Thanks to an easy to generate and install piece of code, you can deliver enticing deals and CTAS to convert visitors at the most crucial stages of your sales funnel. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>In this Blog<\/strong><\/p>\n\n\n\n<p><a href=\"#retarget-domain-visitors\">Retarget domain visitors with Custom Event Segments.<\/a><\/p>\n\n\n\n<p><a href=\"#infinity-tags-event-types\">Infinity Tags &amp; Event Types: Retarget specific kinds of behavior on your domain<\/a><\/p>\n\n\n\n<p><a href=\"#create-custom-event\">Create a Custom Event<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"retarget-domain-visitors\" style=\"font-size:35px\"><strong>Retarget Domain Visitors with Custom Event Segments<\/strong><\/h2>\n\n\n\n<p style=\"font-size:25px\"><strong>What are Custom Event Segments?<\/strong><\/p>\n\n\n\n<p>An event is simply the kind of behavior being targeted. In other words, event types help you categorize user behavior. Therefore, Custom Event Segments represent audience groups exhibiting particular kinds of behavior on your domain. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Retarget specific kinds of behavior on your domain<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Revenue Events<\/strong>: segments of successful online payments made on your domain.<\/li>\n\n\n\n<li><strong>Acquisition Events: <\/strong>segments of successful sign ups on your domain.<\/li>\n\n\n\n<li><strong>Enquiry Events<\/strong>: segments based on the kinds of content (product information, pricing info, etc.), users have viewed on your domain.<\/li>\n\n\n\n<li><strong>Interaction Events<\/strong>: segments based on the media users interact with on your domain.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"infinity-tags-event-types\" style=\"font-size:35px\"><strong>Retarget Custom Event Segment with Infinity Tags<\/strong><\/h2>\n\n\n\n<p>Infinity Tags are small pieces of code that are inserted into specific pages in your domain and are triggered when the page is loaded. When associated, or connected, to a specific Event, Infinity Tags collect information relevant to the event type you are interested in retargeting. <\/p>\n\n\n\n<p style=\"font-size:25px\"><strong>Important things to know:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Your account spending may be impacted by targeting audience segments<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Infinity tags <strong>fire when a user visits the page<\/strong> with the inserted infinity code, and instantly updates on TrafficJunky<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Domain URLS<\/strong> (your landing page) must start with http:\/\/ or https:\/\/<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The monetary event value<\/strong> of an event must be at least 0.001.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An event can only be deleted if it is not actively used in a campaign. Disconnect the assignment of an event from a campaign one of two ways: change the segment being targeted in your campaign or delete the campaign entirely.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"create-custom-event\" style=\"font-size:35px\"><strong>How to Create a Custom Event on TrafficJunky<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Login to your TrafficJunky account. From the left-hand navigation bar, go to <strong>Tools <\/strong>and find <strong>Tracking Tools.<\/strong>&nbsp;<br><br><br><img alt=\"\" decoding=\"async\" width=\"600\" height=\"290\" class=\"wp-image-7854\" style=\"width: 600px;\" src=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/tempsnipinfty.png\" alt=\"\" srcset=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/tempsnipinfty.png 1173w, https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/tempsnipinfty-300x145.png 300w, https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/tempsnipinfty-1024x495.png 1024w, https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/tempsnipinfty-768x371.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br><\/li>\n\n\n\n<li>Click <strong>New Domain<\/strong> to define the domain for which you want to track the audience behavior of a new event. If you have already created domains, select the one for which you want to create the event. &nbsp;<\/li>\n\n\n\n<li>If you are creating an event for a newly added domain, you will be asked to provide the following information: &nbsp;<br><br><strong>Domain Name<\/strong>:  Please assign a name to identify the domain. Please note that you cannot have multiple domains of the same name.&nbsp;<br><strong>Domain URL<\/strong>:  Ensure the submitted URL is in a valid format. It must start with<strong> <\/strong><a href=\"http:\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>http:\/\/<\/strong><\/a><strong> or <\/strong><a href=\"https:\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>https:\/\/<\/strong><\/a><br><br><img alt=\"\" decoding=\"async\" width=\"600\" height=\"181\" class=\"wp-image-7855\" style=\"width: 600px;\" src=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/Capture34.png\" alt=\"\" srcset=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/Capture34.png 1066w, https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/Capture34-300x90.png 300w, https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/Capture34-1024x308.png 1024w, https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/Capture34-768x231.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br><strong> <\/strong>&nbsp;<\/li>\n\n\n\n<li>Once completed, press <strong>Save &amp; Continue. <\/strong>You will see your generated Infinity Tag.&nbsp;<br><br><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"210\" class=\"wp-image-7856\" style=\"width: 600px;\" src=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/Captureingt.png\" alt=\"\" srcset=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/Captureingt.png 572w, https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/Captureingt-300x105.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/li>\n\n\n\n<li>Next, you will set up the event you want to track on your domain. &nbsp;<br><br><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"316\" class=\"wp-image-7857\" style=\"width: 600px;\" src=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/Capture234e.png\" alt=\"\" srcset=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/Capture234e.png 729w, https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/Capture234e-300x158.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br><\/li>\n\n\n\n<li>Choose revenue, acquisition, inquiry, or interaction.&nbsp;<\/li>\n\n\n\n<li>Fill out the name field&nbsp;<\/li>\n\n\n\n<li>Assign a monetary value to the event, and it must be at least 0.001.&nbsp;<\/li>\n\n\n\n<li>Each created event generates an <strong>Event Code<\/strong>, which can be viewed by clicking <strong>View Code<\/strong> and should be placed on the code.<br><br><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"61\" class=\"wp-image-7858\" style=\"width: 600px;\" src=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/Capture22.png\" alt=\"\" srcset=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/Capture22.png 725w, https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/Capture22-300x31.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br><\/li>\n\n\n\n<li>Advertisers can view and modify any events tracked by a domain by clicking on the expand icon on the left-hand side of the <strong>Domain Name. <\/strong>Note that a domain can only be deleted if its events are not attached to a campaign.&nbsp;<br><br><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"49\" class=\"wp-image-7859\" style=\"width: 600px;\" src=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/tempsnip111.png\" alt=\"\" srcset=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/tempsnip111.png 901w, https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/tempsnip111-300x24.png 300w, https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/tempsnip111-768x62.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br><br><\/li>\n\n\n\n<li>Add or delete an event by clicking <strong>Add New Events<\/strong> or the <strong>trash icon<\/strong>.&nbsp;<br><br><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"200\" class=\"wp-image-7861\" style=\"width: 600px;\" src=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/tempsnip222.png\" alt=\"\" srcset=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/tempsnip222.png 981w, https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/tempsnip222-300x100.png 300w, https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/tempsnip222-768x256.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"198\" class=\"wp-image-7862\" style=\"width: 600px;\" src=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/tempsnip444-1.png\" alt=\"\" srcset=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/tempsnip444-1.png 973w, https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/tempsnip444-1-300x99.png 300w, https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/tempsnip444-1-768x253.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br><br><\/li>\n\n\n\n<li>An event can have one of three statuses: <strong>Active, Unverified, or Inactive.<\/strong> \u00a0<br><br><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"271\" class=\"wp-image-7863\" style=\"width: 600px;\" src=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/Capturesav.png\" alt=\"\" srcset=\"https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/Capturesav.png 722w, https:\/\/www.trafficjunky.com\/blog\/wp-content\/uploads\/2023\/11\/Capturesav-300x135.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/li>\n\n\n\n<li><a href=\"https:\/\/www.trafficjunky.com\/blog\/2023\/11\/18\/retargeting-using-infinity-tags-and-segment-targeting\/\">Click here<\/a> to learn how to add your Custom Event audience segments to your campaign.<\/li>\n<\/ol>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>As always, don&#8217;t hesitate to reach out to <a href=\"support@trafficjunky.com\">Support<\/a> for any questions, comments, or concerns.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retarget your domain visitors with Custom Event Segments &#8211; personalized audience segments reflecting localized user behavior on your site. Thanks to an easy to generate and install piece of code, you can deliver enticing deals and CTAS to convert visitors at the most crucial stages of your sales funnel. In this Blog Retarget domain visitors&#8230;<\/p>\n","protected":false},"author":22,"featured_media":9609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"0","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[453,480],"tags":[523],"class_list":["post-9584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-how-to-campaigns","tag-all-verticals"],"_links":{"self":[{"href":"https:\/\/www.trafficjunky.com\/blog\/wp-json\/wp\/v2\/posts\/9584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trafficjunky.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trafficjunky.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trafficjunky.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trafficjunky.com\/blog\/wp-json\/wp\/v2\/comments?post=9584"}],"version-history":[{"count":6,"href":"https:\/\/www.trafficjunky.com\/blog\/wp-json\/wp\/v2\/posts\/9584\/revisions"}],"predecessor-version":[{"id":9639,"href":"https:\/\/www.trafficjunky.com\/blog\/wp-json\/wp\/v2\/posts\/9584\/revisions\/9639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.trafficjunky.com\/blog\/wp-json\/wp\/v2\/media\/9609"}],"wp:attachment":[{"href":"https:\/\/www.trafficjunky.com\/blog\/wp-json\/wp\/v2\/media?parent=9584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trafficjunky.com\/blog\/wp-json\/wp\/v2\/categories?post=9584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trafficjunky.com\/blog\/wp-json\/wp\/v2\/tags?post=9584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}