Marketing Specialist

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MindGeek is the largest, privately held company in our industry developing unparalleled technologies for high traffic, high volume online properties.  Our exceptional team consist of experts in every functional area of business and they are the key to our position as leaders in content delivery. We strive to innovate on a daily basis to ensure we continue to grow and create new revenue opportunities and cutting edge technology.  If you are passionate about taking your career to the next level, then join the MindGeek team and be a part of something big. TrafficJunky is looking for a Marketing Coordinator to help communicate TrafficJunky’s value proposition to affiliates, media buyers, small and large businesses, and agencies. The successful candidate will lead the go-to-market efforts to drive awareness and adoption of TrafficJunky’s services, including positioning, messaging, and other initiatives that push our brand and business forward. The ideal candidate has a strong understanding of ad tech, digital content, and digital advertising. You have marketing experience and can create compelling messaging and positioning, perform competitive analysis, and create engaging written and visual content.  If this describes you, then let’s get in touch. Responsibilities:
  • Develop and define the brand identity of TrafficJunky
  • Develop positioning and messaging that resonates with our target users
  • Develop and implement marketing strategies and campaigns to support top-of-funnel lead generation efforts
  • Develop sales and marketing collateral
  • Contribute to demand generation and content marketing plans to drive awareness and adoption on an ongoing basis and ensure that marketing programs are aligned to defined value propositions
  • Develop a communication strategy to clearly communicate TrafficJunky’s strategic vision internally and externally through presentations and press releases
  • Understand our users and analyze user journeys to help optimize go-to-market, roadmaps, offerings, sales, and marketing approaches
  • Understanding competition by inspecting product and service offerings of competitiors to compare, do gap analysis, and build recommendations for competitive strategies.
Requirements:
  • 2 years’ experience in marketing, product marketing, or a similar role
  • Industry experience in e-commence, online marketing, and advertising
  • An understanding of ad tech, digital content, and digital advertising
  • An ability to craft customer-facing messaging and positioning
  • Experience in creating a variety of sales tools that support revenue generation
  • Ability to effectively communicate and present information to a wide range of audiences
Basic Qualifications:
  • A track record of high achievement and success
  • Ability to work in a high stress, fast paced environment
  • Self-motivated, results-oriented, and responds strongly to incentives
  • Strong communication skills
  • Excellent computer skills/internet savvy
  • A minimum of technical understanding regarding HTML and webmaster analytic tools
  • Strong command of the English language. Spoken French
What we offer:
  • Competitive compensation
  • Stay sharp by taking part at one of our Hackathons, Engineering retreats, Lunch & Learns or Leadership Seminars.
  • Daily breakfast as well as monthly lunches
  • Flex time and summer hour schedule
  • A 500$ fitness allowance
  • Epic parties throughout the year including summer BBQ, Halloween costume party, Holiday bash and 5 a 7s
  • Opportunity to give back to the community through our Pay it Forward Program, Ronald Macdonald House visits and supporting the MindGeek Scholarship Fund for Dans la Rue
  • A chance to work with a first-class team !
We thank all applicants for their interest, however only candidates under consideration will be contacted. No telephone calls please. No agency calls or emails.

We thank all applicants for their interest, however only candidates under consideration will be contacted. No telephone calls please. No agency calls or emails.

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