The Porn Flâneur: What Baudelaire and LubeTube Have in Common
"Consuming pornography in the age of YouPorn and PornTube—not to mention LubeTube, WankTube, YouJizz, Spankwire, LobsterTube, MelonsTube, and LazyPornTube—is to stumble through a sexual landscape that surprises as frequently as it arouses."
Business Insider
November 7th, 2013
Lured By Heavy Web Traffic, Mainstream Brands Are Running Ads On Adult Sites
"Earlier this month, PornHub ran pre-roll advertisements for the movie ''Don Jon'', the Joseph Gordon-Levitt film about a man who is addicted to porn."
Digiday
November 7th, 2013
How One Adult Site Attracts Mainstream Advertisers
"Advertisers are always looking for cheap, effective ways to put ads in front of their target audiences […] For the launch of new movie “Don Jon”, for example, Relativity Media bought 30-second pre-roll video ads on major adult destination PornHub."
Marketing Dive
November 7th, 2013
Adult sites giving brands same demographics for less
"Popular adult site PornHub is steadily gaining more mainstream advertising, such as Relativity Media's 30-second pre-roll videos for the new film ''Don Jon''. […] as long as sites like PornHub remain popular, more mainstream advertisers are likely to test the waters."
Seattle Post Intelligencer
November 7th, 2013
Lured By Heavy Web Traffic, Mainstream Brands Are Running Ads On Adult Sites
"Corey Price, vice president of Pornhub.com, told Digiday that for more liberal digital advertisers, adult video sites can offer access to the same number of users as mainstream sites, at just a fraction of the cost."
LA Weekly
October 18th, 2013
Eat24: Does Porn Make You Hungry? You're in Luck...
"Eat24 got more clickthroughs, more business, more results across the board than advertising on other sites like Google and Facebook."
Presse Citron - France
October 18th, 2013
Eat24, quand une chaine alimentaire s'affiche sur les sites pornos
"De telles campagnes sont audacieuses et intelligentes, les bons résultats annoncés par Eat24 l'attestent."
All Voices
October 16th, 2013
The case for mainstream advertising on porn sites
"A scrappy Silicon Valley startup recently tried to stimulate sales with a risky and risqué ad strategy – running cheeky, suggestive web advertisements for their takeout food delivery service on pornographic streaming video sites like PornHub […] The campaign was fantastically successful […]"
Beta Beat
October 13th, 2013
Virgin Territory: Why Some Advertisers Are Finally Embracing Online Porn
"Smart marketers look for opportunities that other marketers have missed […] porn sites currently generate billions of advertising impressions a month–why don't brands take advantage of that audience? […] the inventory is incredibly cheap and has essentially unlimited supply."
Pando Daily
October 13th, 2013
The rapidly disappearing stigma around advertising alongside porn
"In summary, porn is where the eyeballs are […] Moreover, the ads outperformed, converting to loyal and high-spending customers."
Social News Daily
October 13th, 2013
Eat24 Will Eat You Out While You Watch Porn, Because Why Not
"Most brands think they're too “high brow” to advertise with porn. Eat24 thinks those stuffy prudes must hate money, because porn is a huge market. Behind Facebook and Google, the most popular and trafficked sites online are porn sites."
Ad Week
October 12th, 2013
How a Food-Delivery Company Found Love by Advertising on Adult Websites
"Eat24, which apparently had something of a following among porn stars already, decided to advertise on adult websites […] the traffic figures are through the roof, and the CPMs are low. What’s not to like?"
Eat24: Every Porn Star's Real Best Friend. The uber-popular delivery service advertised on a porn site, with no regrets.
"The results of the campaign were nothing short of eye-opening […] “We say a huge spike in orders and app downloads during the time our ads were live […]”"
Digiday
October 12th, 2013
Porn Ads Pay Off for This Advertiser
"Eat24 says its porn campaign, brokered by ad network TrafficJunky, has been “kicking ass” by every metric it tracks."
Fast Company
October 12th, 2013
Advertising on porn sites works, just ask eat24
"Cost per impression on adult sites was dead cheap compared with the likes of Google, Facebook, and Twitter. Not to mention, the reach on porn sites would surpass those three sites at about one-tenth the cost."
The Week
October 12th, 2013
Is online porn and food delivery a match made in marketing heaven?
"[…] Eat24 explains, “It's an eternal quest to find the perfect ad platform with really high traffic, and dirt cheap inventory. Basically a unicorn.” But, porn actually is “the Internet’s unicorn.” Beyond the fact that “30 percent of all web traffic is dedicated to porn,” the sites themselves bring “high traffic with cheap ad space.”"
Porn Sites the Next Big Thing for Mainstream Branding?
"Porn sites may be the next big thing for mainstream companies seeking a cost-effective alternative to expensive advertising and a hip way to compete with mega-companies[ […] the ads - brokered by TrafficJunky - are working. Eat24 reported that it’s been “kicking ass” based on its tracking metrics that also show that it’s reaching a new audience. And the retention rate from porn is four times higher that its Facebook ads."
Policy Mic
October 11th, 2013
Pornhub.com Ads Made This Food App a Buttload Of Money
"Whether you're wasting tons of money advertising on search engines or are looking for a particular demographic, advertising on porn sites is a wise investment. That's right: Pornhub, YouPorn, and a slew of other sites are ripe targets for your marketing dollar."
All Voices
October 4th, 2013
ad:tech trots out “Gangnam Style” flash mob to open conference
"You wouldn’t be the first conventional business to advertise on adult-related web sites. The recent films “Movie 43” and “21 and Over” both ran ad campaigns on the TrafficJunky platform. They ended up doing pretty well, if you haven'’'t heard."