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We’ve all got that one friend who thought OnlyFans would be a quick and easy way to make money. And that said friend is still borrowing lunch money from their mom at 30!
In truth, growing a sustainable business on OnlyFans requires strategic promotion, consistent branding, and savvy use of every available channel. As renowned adult creator Girthmasterr shares on his X channel, you need to post content and keep posting content until you grow a following.
While the average OnlyFans creator earns about $150/month, those who treat their creator page as a brand and actively promote themselves can earn above-average income. Some may even make it into the top 10% of earners!
Here are 6 essential steps for promoting your OnlyFans:
1. Get Your Brand Ready for Promotion
Before promoting your OnlyFans, you need the fundamentals in place. This includes branding, a small backlog of professional photos and content, as well as setting up social platforms, landing pages, and introductory content. Here’s how:
- Choose a Memorable Name and Identity
Your OnlyFans persona reflects who you are, what you’re about, and will stay with you throughout your career.
Whether you want to incorporate something stylized like “Bhad Bhabie” or something more casual like “Sarah Arabic,” spend some time building your brand for long-term success. Trademark your name to keep it protected as you grow.
- Polish Your Bio
Research shows you have less than 10 seconds for users to develop a first impression of your site. Add an appealing profile photo, banner, and introduction to instantly set the tone for what your audience can find.
Remember, your public profile photos must be safe-for-work (SFW) to maintain OnlyFans regulations. All explicit content can exist behind your paywall.
A great example is creator Zoe Evans, who explains who she is and what you can find on her page, alongside the incentive of a secret gift to promote subscriptions:
- Create a Landing Page
Use sites like Linktree, Beacons, or Linkme to feature all your links in one place.
Position your OnlyFans link at the top, just like Cosplay creator Sweetie Fox (featured below). This not only makes it easy for fans to find all your content, but having OnlyFans as the first link makes it the one people are most likely to click. Sweetie also makes hers orange and includes heart emojis to make it more prominent.
2. Go Where Fans Are Hanging Out
Spending hours on content no one can find is like throwing a party without sending the invites!
When learning how to promote OnlyFans, you need to show up where your audience is and build a fanbase across multiple platforms. Below are some platforms to consider for promoting OnlyFans:
Twitter/X
X is a popular choice for creators because:
- It’s a mainstream platform that allows not-safe-for-work (NSFW) content
- Allows direct links to adult sites like OnlyFans
- Proven to drive traffic with exciting teasers, behind-the-scenes shots, and community interaction
- Collabs with other creators and tagging them in posts boosts exposure
- Note: before posting adult content, mark your account as ‘sensitive,’ as well as tag explicit posts as NSFW
Top creators like Brianna Coppage and Tyler Wu (featured below) use X to promote new OnlyFans content, offers, and subscriptions. Tyler also strategically plugs his OnlyFans in his X bio. This immediately guides fans to his premium content after landing on his page.
Ready to grow on Reddit and promote your OnlyFans? You’ll first need to build your karma. This is a points system that establishes your reputation and authority on the platform.
To build your karma, you’ll need to:
- Participate in discussion threads and comment on trending posts
- Answer questions (the fastest way to build karma)
- Start sharing your work in relevant communities and receive upvotes and comments from other users
To scale on Reddit, you’ll need to:
- Find relevant communities to share high-quality content like r/OnlyFansPromotion
- Create engaging titles and thumbnails to stand out
- Engage with fans by commenting on posts and joining discussions
- Read community guides of each subreddit before you post to avoid getting banned (you can usually find these pinned at the top or in the righthand sidebar)
- Avoid repetitive or low-quality posts, which can look like spam
- Post special offers on your user account as well as subreddits, like creator Sweetie Fox:
As SFW platforms, you’ll need to be even more strategic with your content to promote your OnlyFans.
- Get clever with your advertising. For example, use branded merch to let people know you’re on OnlyFans, refer to OnlyFans with abbreviations like OF, and post workarounds for captions like “find all my spicy links in my bio”
- Host all your links in a landing page instead of directly on the platform to avoid getting banned
- Keep all content SFW to avoid removal. This includes no posts with underboob or sexually suggestive poses (TikTok), and no direct promotions of sexual services
- Share content that reflects who you are, your target audience, and what type of content you create. LeoLuLu are a great example of this, posting everyday snippets of life with a heavy sprinkle of sex appeal:
3. Network for Collaborations & Cross-Promotions
As mentioned, OnlyFans promotions work even better when creators join forces. Here’s a few things to consider:
- Collab with Similar Creators: When you appear in others’ content (live streams, stories, tagged posts), this has the potential to double your exposure to fans already interested in similar content, meaning you can reach users more likely to subscribe. You can network in places like Discord, social media, or even in-person events like XBIZ Show.
Our top tip is to find collaborations that complement your brand and niche. This ensures you reach relevant fans and effectively tap into each other’s audiences for mutual growth. Partnering with creators who have a larger following than your own is also beneficial to boost exposure, and you’ll often find top creators are happy to help up-and-coming artists promote their work. After all, they’ve been exactly where you are!
- Shoutout Swaps: Find creators willing to collaborate by promoting each other’s pages. This is especially effective on Twitter and Reddit!
- Group Themes or Challenges: Get creative with creator-led photo challenges, sales bundles, or themed storylines like holidays, cosplay trends, or aesthetic concepts. This allows you to share each other’s work, as well as gain visibility by tagging the challenge host or other participants.
- Expand Your Horizon: If you’re a NSFW creator, don’t limit yourself! Cross-promoting with SFW creators and companies can help you gain exposure to fans who might not have discovered adult platforms otherwise, especially if you’re versatile in your branding!
Ari Kytsya is an OnlyFans creator with millions of followers. She was hired as a brand ambassador for Urban Decay makeup (a major mainstream beauty brand), making it a high‑profile and even controversial SFW collab, being well-known for her adult content.
4. Leverage Paid Advertising
Many OnlyFans promotion strategies are free, such as social media and networking. But if you’re tired of begging your bestie or cool Aunt Helen to like your posts, paid ads and shoutouts are proven to accelerate your growth faster than organic methods alone.
Here are two paid advertising techniques to get you started:
- Adult Ad Networks: Platforms like TrafficJunky allow you to reach highly relevant traffic from major adult sites, including Pornhub. This gives you access to millions of potential fans while leveraging some of the industry’s highest-converting audiences. You can also create compelling ad creatives and maintain full control over your budget.
Pro Tip: Always check ad platform guidelines to ensure your campaign follows the correct regulations.
- Sponsored Shoutouts: Pay for posts on influencer feeds, podcasts, or OnlyFans-centric Discord communities. Always make sure the ROI checks out by tracking how many subscribers you get from each promo with custom referral links.
5. Get Strategic with Promos and Community-Building
To promote your OnlyFans, you need to build brand buzz, attract new fans, and keep your current subscribers engaged. Here’s how:
- Be Active, Not Spammy: Comment positively on other creators’ posts, join group chats, and share high-quality content. The more your name pops up, the more people get curious and remember you.
- Engage with Fans: Welcome new subscribers with a personal DM, ask questions via polls or Q&As, and interact proactively. Engagement creates loyalty and keeps subscribers invested in you. AMAs (ask me anything) are also a great way to stand out as approachable and real, which is a big factor in brand loyalty and repeat subscriptions.
- FOMO and Limited-Time Promos: From free trials to time-limited discounts, create urgency that encourages action. For example, offer 24-hour access to exclusive content and discounts, or a “pay for 3 months, get the fourth free” bundle deal.
- Teasers: Share sneak peeks of new content drops, behind-the-scenes shots, or hints at upcoming projects. This keeps your audience excited and coming back for more.
6. Track, Analyze, and Tweak
A business without data is like a phone with no signal!
Pay attention to where your fans are coming from and focus your energy on the channels that bring in the most subscribers. By understanding your traffic sources, you can double down on what works and avoid wasting time on platforms that underperform.
Use analytics tools like:
- OnlyFans Analytics dashboard to track top-performing posts, earnings, and more
- Twitter Analytics dashboard to see which tweets drive clicks and engagement
- Reddit’s post-specific metrics or tools like Later for Reddit
- Google Analytics, which allows you to set up trackable links (UTM parameters) in your bio or pages like LinkTree to get a clear picture of subscriber sources
At the same time, experiment with A/B testing to find the content that resonates best. This could look like different hooks in tweets, captions, or bios to see which ones get the most engagement. As you gather insights, refine your brand with the themes or styles that consistently attract attention. Make these your bread and butter, set monthly goals, and review your progress!
Final Thoughts on How to Promote Your OnlyFans
Learning how to promote OnlyFans isn’t about copying other creators. It’s about finding your brand’s unique angle, showing up where fans are, and always testing what works best.
If you’re ready to invest in your OnlyFans promotions, bring in results, and finally retire your daily ramen noodle diet, sign up with TrafficJunky today and create your free account.
