You asked for deeper insights, and we delivered. Audience Segment Insights wrangles 6.4 billion daily impressions and organizes your clicks and conversions into every audience segment and campaign targeting setting. No more guesswork, just instant clarity on who’s engaging with your ads and where your results are coming from.
In Advertising, Data Means Dominance
- Skip weeks of campaign testing, we’ve shortened it to 3 days.
After 24 hours, you’ll start to see insights. After 2–3 days, you’ll see precise data on who’s interacting with your campaigns. - Stop guessing who’s worth your ad spend, start knowing.
Scale successful campaigns and further refine your targeting. Your insights dashboard tracks clicks and conversions coming from the segments you target, and the ones you don’t.
If you’re a first time media buyer, Audience Segment Insights is your real time advisor on the audiences you should be targeting. If you’ve been around the block, it’s the competitive advantage you’ve been missing.
Optimize Your Campaigns with Engagement Data
You can find Audience Segment Insights in the sidebar menu, under Analytics.
Date Range
- Default of 7 days.
- Go back up to 1 year.
- Applied date ranges are automatically saved.
Campaign ID/Name
- Show data for all campaigns, or select one from the drop down.
Metric
- Apply clicks, conversions, or all using the dropdown.
- Click and conversion data is available for individual campaigns. Install your conversion trackers to get started.
Segment Targeting Engagement Data
Initially, your top two performing Interest Segments are displayed.
- Toggle the eye icon to show data for as many Audience Segments as you’d like.
- Turn View overall engagement trend on to see the combined performance metrics on the graph.
Clicks. Conversions. Clarity.
Click & Conversion Data Across Targeting Features
No matter who makes up your traffic or where it comes from, your insights console shows it all. See click and conversion data for these targeting settings:
- Gender, Device, Popular Keywords, Operating System, OS Version, Browser, Browser Language, Neighborhood and Income (US only).
Best Performing Geo
Display click and conversion data per Geo, and click Filter by region to see it broken down within Country, Region, or city.
Pro Tip: Your top performing Geos will be shown, even if they’re not what you’re currently targeting. Discover what markets you’re missing out on, and use Multi-Geo Targeting to target up to 30 total countries, regions, and cities.
Example
This user opted to view engagement data for the VOD-Straight, Interested in VOD-Latino, and Interested in VOD-Step Fantasy segments.
- By hovering over over nodes you can see clicks, conversions, and percentage change.
- Because Overall Engagement is turned on, total clicks from the selected segments is shown.
Ready to scale high performing audience segments and discover untapped ones?
