You’ve got the iGaming company. And you know you’ve got the demand…

But how do you increase visibility of your product(s) to significantly boost player acquisition, brand awareness, and generate even more revenue?

Enter: adult ad networks.

When it comes to iGaming advertising, adult ad networks often deliver significantly better results than mainstream platforms. This is largely due to the strong audience overlap between online gambling and adult entertainment, as well as high-volume traffic, reduced competition, and fewer campaign restrictions.

As one of the industry’s largest adult ad networks, TrafficJunky generates 6.4 billion daily average impressions.  Our ad platform gives clients access to expert support and self-serve tools, allowing global iGaming companies to find new customers and expand their reach year over year.

With this in mind, here’s 4 reasons to promote your iGaming company on adult ad networks with TrafficJunky:

1. High volumes of relevant, cost-effective traffic

Successful advertising is all about showing up in the right place at the right time.

With TrafficJunky, iGaming companies get direct access to high traffic ad placements on everyone’s favorite adult sites like Pornhub, YouPorn, Redtube, and Tube8. Think competitive CPMs (cost per thousand impressions) for cost efficiency and higher ROI, plus access to over a dozen high-traffic ad formats.

Due to the high engagement rates on adult sites, your ads also benefit from engaged users already interested in adult content. The majority of TrafficJunky’s traffic is younger males, which is similar to audience demographics for iGamers.

In fact, on TrafficJunky:
▪ 68% of traffic is male
▪ 21% are between 18-24 years old
▪ 26% are between 25-34 years

Users on adult sites tend to be seeking pleasure and entertainment, which lends itself to the mindset of potential customers looking for fun (and profitable) opportunities like iGaming. That’s why iGaming ads on adult ad networks see such great results (and are oftentimes more successful than mainstream ads due to fewer restrictions and strict regulations!).

2. Momentum of high-demand markets

iGaming markets make up TrafficJunky’s top 10 sources of daily average visitors. We even won the best traffic source award at leading European business conference, AWSummit!

Below are a few stats to show potential traffic when you promote your iGaming company on TrafficJunky:

• United States: 1.2 Billion Impressions
• Japan: 378 Million Impressions
• United Kingdom: 218 Million Impressions
• Mexico: 126 Million Impressions
• Brazil: 105 Million Impressions

3. Relevant audience targeting

You can’t advertise effectively if you don’t know who you’re targeting. For example, you’re not going to want to push ads to women in Asia over 40 for your latest iGaming release.

With the help of TrafficJunky’s fully custom features, iGaming companies can better understand their audience and start to build successful ad campaigns – ones that don’t leave you second-guessing why your money didn’t generate returns.

Here are some of our favorite tools for your campaigns:

• User interest segments
  Pre-made, pre-optimized traffic segments that target users interested in iGaming products and brands. This allows you to save time and money that would be spent on manual traffic optimization. You can also include/exclude specific segments to ensure your ads reach the most relevant audience.
  
  
• Multi-geo targeting
  Here you can focus on specific markets, which can include up to 30 countries, cities or regions in a single campaign.
  
  
• Custom event segments
  Simple snippets of code that allow you to retarget users based on their activity on your site. Since most online customers don’t convert on their first visit, this approach enables you to re-engage visitors who showed interest but didn’t complete a desired action, such as making a purchase.
  
  
• No-Pixel retargeting
  No-Pixel retargeting automatically creates audience segments out of users who have clicked on your ads, making them easily available to later retarget. The best part? There’s no coding required.
  
  
• Audience Segment Insights
  Traditionally, campaign optimization takes weeks of testing and adjusting. With Audience Segment Insights, you get a detailed breakdown of where your clicks and conversions come from in as little as 24 hours.
  
  
• Conversion trackers
  Identify which ad campaigns drive the most conversions. This allows you to zero in on what works and lose what doesn’t, for sustainable campaigns and positive ROI on repeat.

4. Expert support to reach your advertising goals

From interpreting data to optimizing your ad placements, our team specializes in helping you create profitable iGaming campaigns.

Our industry-specific knowledge means you’ll receive more nuanced support, from how or where your creative appears to optimization strategies that increase your reach. Plus, the TrafficJunky platform itself is highly intuitive and has many user-friendly features, such as advanced targeting and simple navigation for ad creation.

This makes it easy for our clients to stay compliant, launch high-engagement campaigns faster, and expand into new regions!

TL;DR Promote Your iGaming on Adult Ad Networks

There are many benefits to advertising your iGaming product(s) on adult ad networks, from shared target audiences to higher engagement rates and lower costs.

If you’re looking to expand your reach into new markets with the help of custom tools and industry specialists, sign up to TrafficJunky today in just a few simple clicks! Our team is on hand to help and offer expert support.