Say hello to Vesper, your AI-powered media buying assistant built right into your TrafficJunky dashboard. Tap the sparkles, called hotspots, where you see them to reveal quick, punchy insights that help you optimize faster and smarter. It’s like having an Account Manager right on your dashboard, always ready with a clever nudge toward better performance.

The sooner your campaigns are live, the faster you get to meet Vesper.

Monthly Campaign Summary  

Click the sparkle to get a concise breakdown of your top 5 performing campaigns within the time frame you set.  

1. Key Metrics: Campaign Name, Impressions, Clicks, CTR (%), eCPC($). It is set to list the top 5 campaigns, ordered by impressions descending. 

2. Comparative Insights: Get a short comparison of your top campaigns 

3. Actionable Suggestions: 2-3 data-driven recommendations 

Best Performing Creatives 

The Best Performing Creatives hotspot generates a comparative report on your creatives based on your choice of CPA or CTR.  

1. Key Metrics: Your top 5 creatives are sorted based on whether you opt for CPA or CTR. 
    
   Organized by: Creative Name (ID), Impressions, Clicks, CTR (%), Conversions (if available), eCPC($), eCPA($). 
    

2. Outlier Detection: Creatives with low impressions (compared to your other creatives) are flagged as having disproportionately high CTR or low CPA. 
    
   Creative name (ID), reason, Metric Value, Impressions  
    

3. Spend per Click Analysis: For the highest CTR creatives, compare eCPC (cost per click) to the average across all top creatives. 
    
   Organized by: Creative Name (ID), CTR(%), eCPC($), Avg eCPC($), Comparison. 
    

4. Cross-Metric Comparison: Briefly compare how the top creatives (by the selected primary ranking metric) perform on secondary metrics. 
    
   Organized by: Creative Name (ID), [Primary Metric], CTR(%), eCPC($), eCPA($), Insight. 
    

5. Actionable Insights: Get 2-3 data-driven recommendations such as weighing ROI against the cost of a creative that has a high CPC but is a strong conversion generator.  

Best Performing Sources  

The Best Performing Sources hotspot generates a comparative report of your sources based on your choice of CPA or CTR. 

1. Key Metrics: Your top 5 performing sources  
    
   Organized by: Source Name (ID), Impressions, Clicks, CTR(%), Conversions (if available), eCPC($), eCPA($) 
    

2. Outlier Detection: Flag any source with very low impressions, having a disproportionately high CTR or low CPA 
    
   Organized by: Source Name (ID), Reason, Metric Value, Impressions 
    

3. Spend per Click Analysis: For the highest CTR sources, compare eCPC (cost per click) to the average across all top sources 
    
   Organized by: Source Name (ID), CTR (%), eCPC($), Avg. eCPC($), Comparison 
    

4. Cross-Metric Comparison: Briefly compare how the top sources (CPA or CTR) perform on secondary metrics. 
    
   Organized by: Source Name (ID), CPA or CTR, CTR (%), eCPC ($), eCPA ($), Insight 
    

5. Actionable Insights: Get 2-3 data-driven recommendations. For example, the suggestion to promote or test elements from high performing sources based on multiple metrics 

Campaigns

The Campaign hotspots are available in the Campaigns section of your dashboard. Each campaign has one link to a hotspot which, when clicked, expands to allow you to select either a Performance Analysis, Creative Analysis, or Source Analysis for the selected campaign. 

Campaign Performance Analysis 

1. Campaign Overview: Short operational summary of the campaigns performance using; Status, Type, Subtype (if ‘managed’), Created Date, Start/End Dates, Ad Format, Ad Types, Platform, Auto Optimization, Targeted Browser Languages.

2. Key Performance Metrics: Impressions, Clicks, CTR %, eCPM $, eCPC $, Spend (today) $, Spend (overall) $, Conversions, eCPA $

3. Budget & Pacing: Identifies the campaign budget type based on budget information you provide (daily budget, monthly budget, percentage of total revenue budget or unlimited budget).Then, compares today’s ad spend against daily budget

4. Under-performing Ads and Top-performing Ads: Organized by Ad Name (ID), Reason, Metric Value, Impressions.

6. Actionable Insights: Get clear, concise, data-driven recommendations based on your campaign data.
   
   Examples of recommendations; budget strategy, ad optimization, targeting suggestions.

Campaign Creatives Analysis

Insights shown are the same as for the Best Performing Creatives section, but the ads considered are limited to the campaign you’re diving deeper into.

Campaign Sources Analysis

Insights shown are the same as for the Best Performing Sources section, but the sources considered are limited to the specific campaign.

Media Library

Get a concise summary of your uploaded creatives, focusing on review status, compliance issues, and usage in your campaigns.

• Review Status Summary: Present the total creatives count, with breakdown by status: pending, approved, rejected, archived. State how many are pending. 

• Compliance Issues: Summary of compliance issues; total non-compliant creatives and breakdown by type (DMCA, copyright, technical, site rules, content).

• Recently Rejected Creatives: List of your recently rejected creatives by Creative Name, Rejection Date, Reason 

• Unused Approved Creatives: List of your five most recent approved creatives not in campaigns, with Creative Name and Approval Date.

Vesper’s ready when you are. With powerful insights just clicks away and optimization woven right into your workflow, you’ve got everything you need to manage your campaigns with confidence.

Your best campaigns are only a sparkle away