Thanks to its massive reach and user base, Google Ads naturally serves as the dominant acquisition channel for businesses. However, increasing policy restrictions continue to put iGaming advertisers and affiliates under pressure the latest update being the complete ban of sweepstakes casinos from Google Ads in October 2025.
The result? Advertisers are increasingly seeking out new platforms and channels to for player acquisition.
Why Google Ads is No Longer a Fit for iGaming Advertisers
For many iGaming advertisers, Google Ads is no longer a reliable or scalable channel. Increasingly strict policies, complex certification requirements, and sudden enforcement actions have reduced eligibility for entire business models, especially affiliates and non-operator brands. Even compliant advertisers face high rejection rates, limited reach, and the risk of permanent suspension, making Google Ads an unreliable platform for growth in a highly regulated industry.
Why iGaming Advertiser Are Turning to Alternative Ad networks
As Google continues to prioritize brand safety and mainstream advertising, iGaming brands are turning to alternative networks that are purpose built for performance marketing in highly regulated verticals.
Benefits of Adult Ad Networks
For many advertisers, adult ad networks provide predictability, scalability, and the ability to optimize without constantly navigating platform uncertainty:
- Transparent approval processes shorten the timeline of campaign ideation to live campaigns
- Stable traffic sources of high intent, engaged audiences
- Fewer policy reversals allow advertisers to build roadmaps and work towards their business goals
- Ad formats better suited for iGaming conversion funnels and video placements on relevant publisher inventory
TrafficJunky is the Compliant, Scalable, and Effective Alternative Ad network for iGaming Advertisers
TrafficJunky doesn’t require iGaming advertisers to “game the system”, it works with them
High Volume of High Intent, Engaged, Global Audiences Interested in iGaming
iGaming advertisers can easily find their target audience across the 6.4 Billion daily impressions served by TrafficJunky.
Top Performing Geos (By CTR)
- Liberia
- Senegal
- Costa Rica
Top Performing Geos (By Clicks)
- Ukraine
- Mexico
- Chile
Effective Ad Formats for iGaming Advertisers and Affiliates
TrafficJunky offers more than a dozen high traffic ad placements for iGaming campaigns, here are our top performers:
iGaming Ad Source Distribution on TrafficJunky:
- Preroll – 36%
- Popunder – 32%
- Header – 12%
- Underplayer – 10%
- Interstitial – 10%
Advanced Optimization Tools to Scale your iGaming Campaign
- No-Pixel Retargeting can help you boost conversions by 20% – no coding required. This feature automatically builds audience segments of users who click on your ads and makes them available for retargeting.
- Audience Segment Insights help you scale performing campaigns and find untapped opportunities. In as little as 24 hours of a campaign being live, your console breaks down exactly which audiences are driving clicks and conversions.
TrafficJunky Supports Compliant iGaming Advertisers and Affiliates
From online casino affiliates, sweepstakes operators, and beyond, TrafficJunky offers iGaming advertisers a full funnel, scalable advertising platform.
Ready to maximize your iGaming earnings with less headaches? Launch your iGaming campaign with TrafficJunky today
