The Berlin Porn Film Festival (Berlin, Germany) welcomes 8,000+ attendees to celebrate indie films that explore themes such as sexuality, politics, feminism, and gender diversity. With its progressive audience and global spotlight, it’s a golden opportunity for advertisers in Adult/VOD, Sex Toys, and Dating.
Network Data Shows that Network Activity Increases During the Berlin Porn Film Festival
Berlin, Germany
Germany ranks as the 6th largest contributor to TrafficJunky’s daily visitors, and during last year’s festival, impressions from Berlin jumped by 3.58%. Revenue and clicks followed, with multiple verticals seeing a spike in engagement.
Clicks Increase Across Multiple Verticals
Our data analyst noticed that during the Berlin Porn Film Festival (2024), TrafficJunky saw a spike in user engagement and ad performance across several verticals. From the first half of October 2024 to the second half of October 2024:
How to Take Advantage of the Increase in Ad Engagement
Adult advertisers have the unique opportunity to reach a highly engaged, open-minded audience as the Berlin Film Festival draws global attention to Berlin’s adult scene.
Geo-Target Germany
Double down on your campaigns targeting Germany to capture attendees and locals riding the hype.
Device and Time Targeting
Traffic spikes on mobile, but don’t ignore desktop. Analyze your campaign performance to see which device your campaigns perform best on.
Tip: Boost your bids outside of show hours to catch attendees when they’re scrolling.
Creatives
Match the vibe of the festival. Think sexual positivity, inclusivity, and exploration. Aligning with festival themes make your ads resonate with the attendees.
Tip: Take a look at the festival’s website to see what events and films are being shown, which can help you understand the audience’s interests.
Retarget Engaged Audiences
- User Interest Segments let you reach users with demonstrated interest in your vertical (expressed interest in, has intent to buy, history of completed purchase).
- No-Pixel Retargeting creates audience segments of users who clicked on your ads but didn’t convert. The best part? No code or complicated setup is required.
- Custom Audience Segments help you craft motivation, action-based ads.
The Berlin Porn Film Festival is more than just a celebration of indie adult cinema – it’s the prime time to connect with passionate, engaged, and diverse audiences. Leverage TrafficJunky’s advanced audience targeting and optimization tools to ensure your offers stand out and drive conversions during this high-traffic period.
Ready to make the most out of the indie adult film festival of the year?
