Dear ladies and gentlemen, esteemed advertising professionals, and marketing mavens, we’re thrilled to announce the unveiling of TrafficJunky’s Infinity Tags and Segment Targeting.
All of this becomes achievable through our newly launched “Infinity Tags” & “Segments”
What is an Infinity Tag and Segment Targeting?
Events you can create and track on your domain through TrafficJunky
Important Things to Know About Infinity Tag
Using Segment Targeting in Campaigns
What is an Infinity Tag and Segment Targeting?
An Infinity Tag is a small piece of code that can be inserted into your domain to create granular audience segments using events triggered from your domain.
Once added, You can create audience segments based on events triggered from your domain.
Segment Targeting gives you the ability to retarget users’ segments created through either user’s infinity tags or those available by TrafficJunky. The segments made available by TrafficJunky represent global interest in the segment.
Note: Using this feature will result in some additional charges for you
Once selected and saved, you can view the Infinity Tag associated with a campaign under the Targeting and Placement tab of the Campaign Status section. Now, Hover your mouse over the tag named “SEG” to view which event is being tracked.
Define the audience segments you want to create using the following event types.
- Set up a Revenue Event to create an audience segment of successful online payments made on your domain.
- Set up an Acquisition Event to create an audience segment of successful signups from your domain.
- Set up an Enquiry Event to create an audience segment based on the kinds of content (product, contact info, etc.) users tend to view on your domain.
- Set up an Interaction Event to create an audience segment based on the media (played a video, etc.) users tend to interact with on your domain.
Important Things to Know About Infinity Tags
- Infinity tags are fired when a user visits a page with the inserted infinity code and is instantly updated on TrafficJunky
- Only one segment can be selected per campaign.
- Domain URLS must start with http:// or https://
- The monetary event value of an event must be at least 0.001.
- An event can only be deleted if its events are not attached to a campaign. Disconnect the assignment of an event from a campaign by changing the segment that the campaign is targeting, or by deleting the campaign.
- Estimated Audience size, what is measured by the generated Audience Segments, measure how many times a tag was fired in the last 30 days.
- Account spending can be impacted when changing segments. It’s recommended to have separate campaigns per segment.
- Only one segment can be targeted per campaign.
How to Create an Infinity Tag
- Login to your TrafficJunky account. From the left-hand navigation bar, go to Tools and find Tracking Tools.
- Click New Domain to define the domain for which you want to track the audience behavior of a new event. If you have already created domains, select the one for which you want to create the event.
- If you are creating an event for a newly added domain, you will be asked to provide the following information:
Domain Name: Please assign a name to identify the domain. Please note that you cannot have multiple domains of the same name.
Domain URL: Ensure the submitted URL is in a valid format. It must start with http:// or https://
- Once completed, press Save & Continue. You will see your generated Infinity Tag.
- Next, you will set up the event you want to track on your domain.
- Choose revenue, acquisition, inquiry, or interaction.
- Fill out the name field
- Assign a monetary value to the event, and it must be at least 0.001.
- Each created event generates an Event Code, which can be viewed by clicking View Code and should be placed on the code.
- Advertisers can view and modify any events tracked by a domain by clicking on the expand icon on the left-hand side of the Domain Name. Note that a domain can only be deleted if its events are not attached to a campaign.
- Add or delete an event by clicking Add New Events or the trash icon.
- An event can have one of three statuses: Active, Unverified, or Inactive.
Using Segment Targeting in Campaigns
Infinity Tags are valid for 30 days, and the Estimated Audience Size is measured by how many times a tag was fired.
When selecting a segment during campaign creation, under Audience, turn Segment Targeting on**. Then, you can include or exclude audience segments. You also have access to audience segments representing an interest in a specific supported category – Adult Games, ED, Cams, Male Enhancement, Sex Toys, and Dating.
** While Segment Targeting can be turned on for a campaign, new or old, at any time, it cannot be turned off after a campaign is saved or published. In this case, a campaign must be deleted stop Segment Targeting.
Once selected and saved, you can view the Infinity Tags associated to a campaign under the Targeting and Placement tab of the Campaign Status section. Hover your mouse over the tag named “SEG” to view which event is being tracked.
As always, contact support@trafficjunky.com for any questions, comments, and concerns.
