How To: Use TrafficJunky Tokens

In order to help bidders track their campaign more efficiently, TrafficJunky offers URL tokens on its ad creation page.

how to tokens

These tokens will allow you to populate dynamic information in your tracking link to pass relevant information such as the banner id, the spot name and much more.

List of our tokens

{CampaignID} – This token will be replaced with the ID of your campaign.

{Keywords} – Hard coded for static banner ad formats and HTML video. To be added manually for Dynamic Rich Media, EPOM and iFrames

{CampaignName} – This token will be replaced with the name of your campaign

{BLPID} – This token will be replaced with the ID of your Banner & Landing page (or ad group).

{BLPName} – This token will be replaced with the name you assigned to your BLP.

{SiteName} – This token will be replaced with the name of the site on which the ad is shown.

{SpotName} – This token will be replaced with the name of the spot on which the ad is shown (the spot name always include the site name, i.e. Pornhub – Video A).

{SpotID} – This token will be replaced with the ID of the spot on which the ad is shown.

{Location} – This token will be replaced with the name of the Geo on which the ad is shown (if you are Geo targeting the campaign).

{BanID} – This token will be replaced with the ID of your banner (The ID of the image you used to create the BLP).

{BanName} – This token will be replaced with the name of your banner.

{AdID} – This token will be replaced with the ID of your ad (The BLP + Spot combination).

{BidID} – This token will be replaced with the ID of your bid (the ID shown on the bids tab of your campaign).

{BidValue} – This token will be replaced with the value of your bid.

{ACLID} – This token is mostly used to set up a Server to Server (S2S) postback URL, it will be replaced with the ClickID value that needs to be sent back in the post-back URL in order to track conversions on TrafficJunky.

Do not hesitate to contact us if you need help setting up your campaign!

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