The UK’s CBD market is on fire and set to hit £1 billion by 2025 – but in the ultra-competitive world of health and wellness, blending in just won’t cut it. Whether you’re selling luxurious oils, bliss-inducing gummies, or skin-loving CBD, you need more than just a great product – you need the right audience. UK consumers actively prioritize health and wellness and see natural alternatives for traditional pharmaceuticals along the way. Why wait for organic reach to maybe do its job? Promote CBD to high-intent UK traffic and start turning clicks into conversions right now. Let’s talk strategy.
The UK loves CBD
Progressive regulation fuels growth
The UK government’s forward-thinking approach to CBD has ignited the market. By classifying CBD as a new type of food, the Food Standards Agency (FSA) has created a clear path for innovation and sales, driving the industry’s rapid expansion.
DID YOU KNOW: In 2020, UK shoppers spent £195 million more on CBD than Vitamin C.
The Brits are keen on self-care and health
With 3 of every 4 individuals taking supplements, the time is now to get your CBD offerings into the medicine cabinets of the market that are projected to triple in value from 2021-2025.
CBD Preferences: Men vs. Women
When creating targeted campaigns promoting your CBD offerings, consider integrating the following trends for copy and creatives that align with your audiences.
Product preferences
While both enjoy using oil tinctures, there is a noticeable difference in usage for certain CBD products.
Intended use
Promote CBD on TrafficJunky
Traditional ad networks kill the mood.
Mainstream ad networks consider CBD a “restricted product”, meaning your ads are either banned outright or stuck in a cyclical approval process. Don’t fight outdated ad regulations, choose TrafficJunky. As long as your ads meet our Rules & Regulations, you’re good to go.
Depending on where you are, the UK may be across the pond. On TrafficJunky, British shoppers are just a few clicks away.
Geotargeting lets you zoom in on the UK, which makes up 8% of our daily average visitors.
TrafficJunky saw a CBD surge while users celebrated the chillest holiday of the year, 420.
Compared to the three months before, April 2024 CBD ads saw a 134% increase in monthly clicks, and a 139% increase in daily clicks.
Health & wellness trends up on TrafficJunky.
They say that history repeats itself. On TrafficJunky, you don’t need to wait long. For two years running, Health & Wellness ads saw explosive campaign performance.
- September-December 2024: Average impressions increased 1602%.
- January-February 2025: Average impressions increased 1207% and average clicks increased 1548%.
How to catch a vibe with UK audiences while advertising CBD
- User Interest Segments let you target users who are looking for health and wellness products in real-time. Take your pick of any or all interest levels; interested in, intent to buy, and has purchased health & wellness.
- Custom Event Segments are key for CBD eCommerce brands. Personalized, data-fueled magic focuses on localized behavior on your site – letting you retarget visitors with ads that keep them coming back for more.
- Create a campaign on TrafficJunky. Follow our video tutorial or read our step-by-step guide.
- No-Pixel Retargeting is your set-it and forget-it way to reconnect with potential CBD buyers who’ve already clicked on your ads. It works best when you give it data to build your audience segments. How? Run an initial campaign with broad but relevant targeting. As your campaign runs, users who click on your ads will be collected into high quality and high-intent audience segments for you to retarget.
