Top Three Banner Rejection Reasons on TrafficJunky

If there’s one thing you should do before creating your first campaign, its read TrafficJunky’s Rules & Regulations.

Different sites on our publisher network have different rules and you’ll want to familiarize yourself with what they are.

Having said that, no one is perfect and just like the nerdy kid asking the head cheerleader to prom; rejection is probable and stings like a bee!

Here are the three most common reasons banners are rejected:


#1 – Animation Speed

There is not a big enough calculator in the world which could help us count the amount of times we reject animated ads on a daily basis.

Here’s what to consider when uploading an animated banner:

  • What kind of animation is allowed on the spot I’m placing the banner on?
  • Is there a two-second interval between the flashing elements or rotating images featured in my banner?

Check out the examples below for a precise understanding of the types of animation on TrafficJunky:


#2 No text, no logo

As per our Rules & Regulations—remember those, right?—for a banner to be approved on TrafficJunky it must feature the following:

  • Branding
  • Logo
  • Text

A banner featuring none of those three elements will automatically be rejected and delay the start of your TrafficJunky campaign.


#3 Ad must reflect landing page offer

Are you advertising a blog and thought it would be a good idea to mislead site visitors with ‘fake chat session’ banners?

Nope, that is a terrible idea. The product offered on your campaign’s banners must absolutely coincide with the content on your landing page.

If our reviewer clicks on the ad expecting to be in contact with ‘Hot Milfs’ and winds up on a site peddling antivirus software your banner will automatically be rejected.


So, what’s the lesson here? Read and bookmark our rules and regulations, it’ll save you time!


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