• I wonder what this rules are based on What is the motivation behind this restrictions? Are they for the best of user experience? Or for the better banner performance? Where do these 2 second rule comes from? Is it based on a research? Could you reveal the research results?

    OMG I’m full of questions right now!


    • Hey Sloth, thanks for reaching out.

      You’re definitely full of questions but questions are good! The motivation is a mix of user experience, restrictions set by the Publishers themselves and standards recently set by Google’s Abusive Ad Experience.

      For more on that:

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